Oroton
Since 1938 Oroton has defined relaxed luxury for modern Australian women.
Brand Values
I created the visual language for Oroton’s internal brand values. The system was built for longevity and seamless application across both print and digital.
Each value was brought to life through a core description and four supporting examples, requiring a system that could flex across varying levels of content while remaining clear, cohesive and visually elevated.
Give Well Holiday Campaign 2025
I was responsible for rolling out the annual holiday campaign ‘Give Well‘ across digital and print assets, ensuring the creative remained cohesive, engaging and recognisable across every application.
Art Direction: Matt Edwards
Launch homepage
Desktop
Launch homepage
Mobile
Instagram Story
Give Well competition
OOH Bus Stops
Digital Screens
EDM
Mobile view